Greenpeace finds this the height of Iron*E. They've commissioned a little animated video of their own to stir up some consumer pressure on Kimberley-Clark. Check it out and send a message to Kimberley-Clark suggesting they use recycled paper. And while we're at it, lets tell them to provide composting programs for their used Kleenex and other disposable "tissue" products.
There were almost 37,000 tonnes of "tissue/towelling" in our waste last year.
pic: CBC News