Have you seen Wall*E yet? Turns out Kimberley Clark is using this movie about conservation to sell its Kleenex, which contains absolutely no recycled content.Greenpeace finds this the height of Iron*E. They've commissioned a little animated video of their own to stir up some consumer pressure on Kimberley-Clark. Check it out and send a message to Kimberley-Clark suggesting they use recycled paper. And while we're at it, lets tell them to provide composting programs for their used Kleenex and other disposable "tissue" products.
There were almost 37,000 tonnes of "tissue/towelling" in our waste last year.
pic: CBC News
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